Dare to Ask:
Overcoming Underearning with Holly Buchanan

On today’s episode, I talk with Holly Buchanan, a popular speaker, trainer, and author. Her firm, Buchanan Marketing, works with companies and professionals who want to be more successful by understanding how people make decisions, buy products, and choose professional service providers. She is currently writing her third book, The Credibility Lens – How to Influence How Other People See You.

In this episode, our conversation centered around Holly’s marketing research on key gender differences and how to put these findings into action to better serve your clients. She also gets personal and shares her struggle with underearning and how she stepped into her value in business and life. Her advice: Dare to ask for what you want!

Listen to this podcast and discover: 

• Where Holly’s passion around gender differences began
• What messages contributed to Holly undercharging for her expertise
• Her ah-ha moment where she took action and stood in her value
• Holly’s advice on how to ask for more by using tangible incentives
• Our candid conversation about avoiding stereotypes, while remaining committed to empowering women

Check out Holly’s books: 

• Selling Financial Services to Women: What Men Need to Know and Even Women Will Be Surprised to Learn. 
• The Soccer Mom Myth

Want to connect with Holly? Here’s how: 

• Holly’s website
• Holly’s LinkedIn